HP Consermer products Business Organization:Distributing printers via the internet.

Executive Summary The quick HP crossway scattering comprises of 3 major(ip) and 4 minor bring, plus an online refurbished-product unit. Even though these impart cover a wide range of consumers in the U.S., HP has not fulfilled clients necessarily efficiently and conveniently via the profits. The internet seam today is iodine of the most in-chief(postnominal) commercial channels in the US as at that place argon 46 million Internet users in 1997, and this number is judge to grow to 150 million by 2000. Therefore, purchasing behavior of the U.S. population has increasingly been shifted from traditional brick-and-mortar store obtain toward e-shopping. In meeting this new buying behavior, HP needs to append this new important channel effectively as in short as possible. This means providing complete product information, obtaining customers feedback, and selling totally HP products directly to consumers. Currently, large sell accounts represent 90% of HPs print er sales, both via physical channel and e-channel. Therefore, an important retainer in implementing direct online shopping outline will be to ensure that conflict with retailers is minimized. Since our plan is to cracking all products on our official website, actions must be taken to maintain kind with retailers by various means. 1) Why has HP set up such a perplex distribution system?

HPs existing distribution system currently consists of fourfold channels which are geared or designed to focalise and concentrate on different market segments (Selective distribution). (See exhibit 1). The major distribution channel s represent the bulk of the sales and is und! erstandably defined and divide by various variables. The main one being customer buy behaviors. Such a complicated system has allowed HP to capture a larger customer base by dint of better market segmentation (based on demographics, psychographic, customer purchasing behavioral models), without the need to focus in detail on individual customers. To do this HP has carefully... If you indirect request to get a full essay, order it on our website: OrderCustomPaper.com

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