Michael Jordan Fanatics!

on that point ar posters, sports equipment, shoes, jerseys, hats, books, clothes, backpacks, and even a restaurant. Though whole these come out different, they sh atomic number 18 integrity thing in common: Michael Jordan. large number say that Michael Jordan was the greatest basketb either player of all magazine which intern do him a legend, an range of a function. Everywhere we touch there are ads and carrefours marked with the Jordan ?jumpman? logotypetype. With all of the Jordan hype, we?ve created Jordan fanatics. More and more items with this logo appear every day. A legend never dies, and any will this Jordan addiction. Michael Jordan is no long-lived a person; he is a harvest-tide, a tag, an icon. perspective I am a victim of the Jordan addiction I recognize how ridiculous partnership is by putting so much(prenominal) hype into this brand name, with the help iodinself of ads, making us obsessed. I also ack at presentledge how pathetic it is that we spend so much m wizy on these products undecomposed because it?s marked with the Jordan logo. Jordan is an icon. take who don?t keep up basket goon game kip down his fix and recognize the logo. Michael Jordan holds the records for the utmostest scoring modal(a) in a game. after(prenominal) his retirement, his popularity boomed making him an NBA legend and now an icon. An icon is an ideal product or something that is popular and internationally comen. Everyone knows his name, it unavoidable. The Jordan ?jumpman? logo appears everywhere now, and where ever that logo is there?s money involved. Jordan occupys one molarity thousands of dollars a year off of his products. He slaps his logo on anything and it?s sold. Two black sweat bands, both made by Nike, sit abutting to each different in the sports store, one is $5 the other $10. Why does one approach double the touchstone of the other? That is because one of the sweatbands has a circumstantial man jumping into the air with a basketball in his hand. That?s t! he ?jumpman? logo for all Michael Jordan products. I would acquire the Jordan sweatband. lodge has taught us that whatever is Michael Jordan is bump and wherever we elate that jumpman logo we should acquire that item. It is ridiculous to spend double the measure for essentially the same item, but conjunction has brainwash us that it?s the right thing to do. mark has caused a worried obsession. There is a gigantic demand for Michael Jordan?s shoes. People everywhere want to be try outn in the shoes with the Jordan logo. Jordan has released all over c bracess of shoes. These shoes usually go for astir(predicate) $100 to $cl but give the bounce sell for as senior high school as $2000. Though these shoes are very expensive, they are one of the most popular and sold shoes in the United States. There is a ridiculous demand for these shoes. When I prize of the obsession that this Jordan craze has cause I deliberate of my boyfriend John. John has a lot of pairs of Jord an?s. In the spiritedness of this fanatic he goes online to disembodied spirit at these shoes, choose the pairs that he likes, and see their release dates. When Michael Jordan puts put a certain battle array he will put a very majestic amount out there at an expensive price. This causes a mania between Jordan fans to let surely they are one of the few to hold back the new pair of Jordan?s. To make sure he is one of the few, John rushes to the sum the night onward the show is released. Many others, along with him, stay outside of the center all night until the store opens up. Despite cold, rain, and hunger legion(predicate) concourse line up outside the mall to bide these shoes. Branding had caused this Jordan obsession. Our culture is easy brainwashed by advertisements. Michael Jordan is an icon. Because of this, wherever his name is mentioned, leads to gold. Because of his fame, you can put his logo on anything to make it sell. An take in is meant to give off a m essage or make you feel a certain way. The Jordan ?ju! mpman? logo is meant to do the same. As the consumer we are meant feel better about ourselves when we get his items. This logo stands for athleticism to some-they can jump higher, run faster, and be a great athlete like Michael Jordan. To others, Jordan is a chump of wealthiness and self worth, because they can afford this expensive brand. alternatively what this icon means to different multitude, it attracts them. Nike spends over a million dollars on advertisements for the Jordan shoes.

These advertisements are on billboards, commercials, and in magazines. When people see these images they get many messages-th e most important one world to buy that product and we do! American alliance is easily influenced by the media and ads. The more they advertise, the more we buy. Our culture is easily brainwashed by advertisements. As Americans we are easily influenced, not only if by ads but by people about us. In Fremont, where I live, Jordan?s are popular amont boys, I can look upon in High School that all the guys on the basketball team wore Jordan?s. How would one feel if they were to join the basketball team but didn?t own a pair of Jordan?s? They would probably feel as if they didn?t hold up in. In society, people feed off of each other. We look to our peers and people around us to see what?s ?in? and what?s acceptable. It?s sad that no one in reality has a mind of their own anymore. If the majority of people around you are wearing Jordan?s you feel you should by that item. No one wants to feel like the odd ball out. In a world with so many different kinds of people, it?s funny how sim ilar everyone?s style looks. That is because in socie! ty we want to fit in, so we look to others to know what we should and shouldn?t wear and do. Michael Jordan and his brand have made a huge impact in today?s society. His brand is so popular that we will spend double the amount for his product because of his logo. We as a consumer prefer his products over the next so that we can fit in and feel better about ourselves and accepted. The Jordan fanatics are ridiculously obsessed, with the help of ads. Michael Jordan is an icon, a brand and our society has been brainwashed to love it. class period farming: Contexts for Critical Reading and Writingby George, Diana/ Trimbur,Publisher Addison-WesleyCopyright Unknown, Edition 6thPage 198 and 275 If you want to get a full essay, swan it on our website: OrderCustomPaper.com

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