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com Pricing for Long-term Profitability ALAN WARNER AND CHRIS GOODWIN FT Prentice Hall FINANCIAL TIMES An imprint of Pearson rearing capital of the United Kingdom ? New York ? Toronto ? Sydney ? Tokyo ? capital of capital of Singapore ? Hong Kong New Delhi ? Madrid ? Paris ? Amsterdam ? Munich ? Milan ? Stockholm ? cape Town PEARSON program line LIMITED Head place: Edinburgh Gate Harlow CM20 2JE Tel: +44 (0)1279 623623 facsimile machine: +44 (0)1279 431059 London Office: 128 Long Acre London WC2E 9AN Tel: +44 (0)20 7447 2000 Fax: +44 (0)20 7447 2170 Website: www.brief ingzone.com First published in vast Brit! ain in 2002 © Pearson Education Limited 2002 The right of Alan Warner and Chris Goodwin to be identify as Authors of this work has been asserted by them in compliance with the Copyright, Designs and Patents Act 1988. ISBN 0 273 65933 2 British Library Cataloguing in Publication information A CIP catalogue record for this book can be obtained from the British Library. All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or...If you ask to get a full essay, articulate it on our website: OrderCustomPaper.com

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